Industry Update
Appointment17 September 2021

Max Jonas

Appointed General Manager
At Hotel Casa del Mar in Santa Monica - CA, USA

Max Jonas

Hotel Casa del Mar, an Edward Thomas Collection property, announces the appointment of Max Jonas as General Manager of this iconic luxury beach destination. Jonas will oversee all operations at the landmark property, leading multiple department teams to ensure its continued success.

A seasoned hotelier, Jonas has served in various positions within Firmdale Hotels for the past 17 years. Most recently he served as General Manager of the Crosby Street Hotel in New York and prior to that, Assistant General Manager of The Whitby Hotel.

Throughout his career, Jonas has demonstrated impressive leadership, a thoughtful management style and an eye for detail.

Jonas hails from the UK and lived in New York for 11 years, where he discovered an unexpected love of baseball. Along with his wife Maryna and daughter Zoe, he looks forward to absorbing all the cultural elements that the West Coast has to offer.

ETC Hotels

The Edward Thomas Collection of Hotels was founded in 1982 by third-generation hotel and real estate investors Edward and Thomas Slatkin, whose family previously owned the legendary Beverly Hills Hotel.
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Recent Appointments at ETC Hotels

Diego Ruiz De Porras - Director of Food & Beverage

18 June 2019 — Hotel Casa del Mar, an Edward Thomas Collection property, has announced the appointment of Diego Ruiz de Porras as the oceanfront property's Director of Food & Beverage. In his new role, Ruiz de Porras will manage all culinary operations for the Santa Monica luxury hotel, including overseeing service and guest experience at Catch American Seafood and all-day-dining concept Terrazza Lounge.
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