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Appointment General Management

Max Jonas has been appointed as General Manager at Hotel Casa del Mar

Hotel Casa del Mar, an Edward Thomas Collection property, announces the appointment of Max Jonas as General Manager of this iconic luxury beach destination. Jonas will oversee all operations at the landmark property, leading multiple department teams to ensure its continued success.

ETC Hotels
Santa Monica, California, United States
Max Jonas

A seasoned hotelier, Jonas has served in various positions within Firmdale Hotels for the past 17 years. Most recently he served as General Manager of the Crosby Street Hotel in New York and prior to that, Assistant General Manager of The Whitby Hotel.

Throughout his career, Jonas has demonstrated impressive leadership, a thoughtful management style and an eye for detail.

Jonas hails from the UK and lived in New York for 11 years, where he discovered an unexpected love of baseball. Along with his wife Maryna and daughter Zoe, he looks forward to absorbing all the cultural elements that the West Coast has to offer.

General Management USA & Canada United States California Santa Monica
ETC Hotels
Hotel Group

The Edward Thomas Collection of Hotels was founded in 1982 by third-generation hotel and real estate investors Edward and Thomas Slatkin, whose family previously owned the legendary Beverly Hills Hotel. In 1994, Beverly Hills-based ETC opened the exclusive Shutters on the Beach in Santa Monica. In 1999, after a $50+ million renovation, ETC opened a hotel with a history as Santa Monica’s “Grande Dame,” Hotel Casa Del Mar.