Industry Update
Appointment15 November 2021

Todd Orlich

Appointed Vice President Of Operations - North America
At Virgin Hotels in New York - NY, USA

Todd Orlich

Virgin Hotels, the lifestyle hotel brand by Sir Richard Branson, is pleased to welcome Todd Orlich as the new Vice President of Operations - North American. Orlich, who will be based in Miami, brings over 25 years of experience to the brand, and will be responsible for the operational performance of Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville and newly opened Virgin Hotels New Orleans including forthcoming properties in New York City and Miami. In his new role, he will oversee the day-to-day operations and will work closely with the senior leadership team to develop and execute the strategic plan to drive growth and profitability.

Most recently, Orlich was Managing Director of 1 Hotel Toronto, where he was responsible for the opening of Toronto's newest luxury hotel overseeing all aspects of pre-opening construction, operations, and training, including developing cutting edge sustainability initiatives for the eco-conscious brand. Previously he was Regional Vice President and General Manager of Delano for SBE including overseeing the portfolio of SBE hotels in Miami. Prior to SBE Orlich was General Manager at Montage Laguna Beach and Montage Beverly Hills, both Forbes five-star hotels, and has also held leadership roles at Loews and Starwood Hotels.

He is a graduate of the University of Arizona, where he holds a bachelor's degree in Business Communications and Finance.

Virgin Hotels

Virgin Hotels is a lifestyle hospitality brand that combines heartfelt service, straightforward value, and a seamless, personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for 50 years.
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