Jaclyn Dawson

Vespera Resort on Pismo Beach has named Jaclyn Dawson - a sales industry leader most recently with Pacifica Hotels - as its new director of sales. In her new role, Dawson will take charge of developing, overseeing and coordinating all sales initiatives for Vespera, a boutique oceanfront resort in Pismo Beach, Calif.

With more than 10 years of industry experience, Dawson joins Vespera Resort with a strong background in hospitality sales. She was most recently a regional sales leader for San Luis Obispo-based Pacifica Hotels, where she was responsible for multiple properties along California's coastline - consistently exceeding sales goals. She was also director of sales for Springhill Suites by Marriott in Atascadero and launched her career as sales coordinator for the Embassy Suites in San Luis Obispo.