Bidroom, the first membership-based travel marketplace, has expanded its Commercial and Software Engineering teams as it continues to grow uGO, its Travel-as-a-Service (TaaS) platform. uGO, which is offered as either a whitelabel solution or API connection, makes ancillary sales more efficient for businesses in order to increase member engagement, conversions, average booking value and generate additional revenue.Gianluca Latzera, a former TripAdvisor Senior Sales Executive and Territory Manager, has taken on the role of Head of Partnerships in the Commercial Team to drive sales of the recently launched service. He joined Bidroom soon after the launch of uGO in January 2022.

Latzera will be supported by three new hires that will help Bidroom expand into new markets globally: Mariem Benbouazza, Senior Sales Manager France & Morocco; Ihsane EL Amrani, Sales Manager APAC, Greece & Croatia; and Laura Castillo, Senior Sales Manager Spain, Portugal & LATAM. El Amrani and Castillo also bring experience at OTAs to the company, having previously worked at Booking.com and Expedia respectively.Bidroom's Software Engineering team has also been expanded with six new hires from various specializations. This is a crucial move for the company as it simultaneously enhances uGO and Bidroom's self-developed hotelier portal. The portal has been designed to bring fairness and transparency back into the hospitality industry by giving hoteliers greater control over their distribution and data.

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