Paul Wilson, who joined Cross Hotels & Resorts in 2018 as the Executive Vice President Commercial has been instrumental in establishing the group as one of the fastest growing brands in the Southeast Asia. "My career has been built around my two greatest passions: building high performing teams and smashing commercial performance across the world's most competitive markets."
As Executive Vice President, Paul Wilson will be responsible for leading the groups operational excellence and the successful execution of all aspects of the company's global guest strategy, including brand development, sales and marketing, revenue management, guest engagement, digital transformation, and loyalty strategies.
Commenting on his promotion, he said: "I've spent the past 22 months on an accelerated path switching out traditional ways of driving and measuring performance, while completely remodeling structures at speed. The journey has been tumultuous but tremendously successful, both commercially and personally. We are here to be the catalyst for the change that our industry, and most importantly our guests, have been crying out for."
Paul Wilson has led unprecedented growth by championing innovative new business models at both the strategic and tactical level. Whether it's his agile approach to new owners contracts, or instigating the businesses game changing use of social media, his ability to think differently has brought 'The Cross Way' to life, with unprecedented success.
Prior to joining Cross Hotels & Resorts, Paul Wilson was Vice President of Sales for Thailand's Centara Hotels & Resorts; and has held leadership position for the Mantra Group in Australia, driving growth from 23 to over 100 properties.