Eleonora Cattaneo has been appointed Director for the Master's in Luxury Management and Guest Experience at Glion Institute of Higher Education
Dr. Eleonora Cattaneo has joined the Glion team as of October 1st as the Director for the Master's in Luxury Management and Guest Experience. She has been previously a professor for the Building Brand Equity class within the Master. Dr. Cattaneo has obtained a PhD in Marketing from the University of Pavia in Italy, an MBA from SDA Bocconi, and BA from the University of Bristol and has extensive industry experience in the field of marketing as a consultant and senior advisor for global brands and leading luxury hospitality groups. Her research focuses on rebranding, heritage branding and sustainable buying behaviour in the field of luxury. Prior to her position at Glion, she was Director of executive education at Swiss Education Group. She was also head of programme for the MA Luxury Brand Management at Regent's University and before that she was a faculty member at SDA Bocconi in Milan where she designed and led executive education and MBA programmes.
