Anna Payne has been appointed Director of Marketing, Partnerships & Loyalty at Elegant Hotel Collection

Global luxury soft brand Elegant Hotel Collection has appointed luxury lifestyle brand and marketing strategist Anna Payne as Director of Marketing, Partnerships & Loyalty.

Payne joins the luxury representation brand as it targets further growth in the sector, expanding on a limited, invitation-only basis.

Founding members of Elegant Hotel Collection include the Exclusive Collection; Rudding Park, UK; La Sultana, Oualidia, Morocco; and Paresa Resort Phuket.

Payne holds more than 15 years' experience in the luxury and hospitality sectors; having achieved success with Small Luxury Hotels of the World and Firmdale Hotels, where she worked across multiple markets and hotel openings in London and New York.