Lori Kresse has been appointed Vice President, Hotels & Resorts at Virtuoso
Virtuoso®, the leading global network specializing in luxury and experiential travel, has appointed seasoned executive Lori Kresse as Vice President, Hotels & Resorts. In this role, Kresse will oversee the network's longstanding property programme, Virtuoso Hotels & Resorts, and the team that services Virtuoso's preferred partners within this category. As Kresse takes on this role, her primary objective is to enhance and elevate the hotel programme by effectively responding to evolving market dynamics, increasing the value for partners and members, whilst securing a leading competitive advantage. She will spearhead efforts to diversify revenue streams, while also crafting innovative services and benefits for Virtuoso members and preferred partners.
Lori joins Virtuoso with two decades of extensive leadership, brand and marketing experience. Most recently, she served as Senior Vice President of Client Service and Integrated Marketing at Spherical, a prestigious New York agency, where she was responsible for driving revenue results for hotel and hospitality clients including Aman, EDITION Hotels, Maybourne Hotel Group, Proper Hotels and Rosewood Hotels & Resorts.
Prior to her role at Spherical, Kresse honed her skills at distinguished agencies Huge and iCrossing/Hearst, where she managed multi-million-dollar accounts for global brands such as Google, Fairmont, Hilton, JP Morgan Chase, InterContinental Hotel Group, Marriott and more. With a strong focus on full-service digital offerings encompassing strategy, search marketing, social media, display, analytics, and web design, she has skillfully led global account teams to success. Her expertise shines particularly bright in crafting targeted hotel opening strategies, increasing brand visibility and implementing impactful performance campaigns.
Kresse's educational background includes studies at Louisiana State University and Tilburg University in the Netherlands, providing her with a diverse, global perspective that enriches her approach to marketing and business strategy.
Ft. Worth, Texas
United States
