Bernd Pichler has been promoted Area Managing Director, 1 Hotels, New York City at Starwood Hotels

Bernd Pichler has been promoted to Area Managing Director of 1 Hotels, New York City, where he oversees 1 Hotel Central Park, handles day-to-day operations of 1 Hotel Brooklyn Bridge, and plays a key role in expanding the brand and its identity. Pichler joined SH Hotels & Resorts in 2019 as the Hotel Manager at 1 Hotel Brooklyn Bridge, Forbes' pick as the hotel with the best views in NYC in 2023. The property features a market-driven, farm-to-table restaurant, The Osprey, rooftop bar with sweeping skyline views, Harriet's Rooftop & Lounge, and seasonal grab-and-go cafe, Neighbors. Guests can also enjoy the holistic and rejuvenate Bamford Wellness Spa. In 2021, Pichler was promoted to General Manager at 1 Hotel Central Park, where he oversaw the extensive renovation and launch of Park Penthouse, the property's newly opened, luxurious top floor. With over two decades of experience at global and US properties, Pichler has held significant roles at hotels such as the Ritz Carlton Lake Tahoe and The Fairmont Sonoma Mission Inn & Spa.