Casie Squires

Pure Wellness, the leading provider of turnkey antiviral, antimicrobial, and hypoallergenic solutions for the hospitality industry, is excited to announce Casie Squires as its new Director of Sales. In this role, Squires will focus primarily on expanding the company's presence in both medical and healthcare-adjacent hotel markets, strengthening existing partnerships with property management companies, and supporting strategic revenue growth across the Dallas-based company's growing portfolio.

Squires brings over six years of hospitality and travel industry sales experience to her new position. Previously, she served as Business Development Manager for North America at Saber Corporation, where she focused on helping hotels leverage technology solutions to bolster business growth. Before that, she held roles at Hotelbeds, a travel technology provider, managing full-cycle sales processes and partnerships, and at Expedia Group, where she served as Associate Market Manager on a rotational task force during the COVID-19 pandemic. Throughout her career, she has been recognized for her ability to build brand sales pipelines from the ground up while fostering lasting, revenue-generating partnerships.

Squires will identify opportunities for growth and collaboration in new and existing markets, expanding room offerings and generating value for guests and hotel partners. Her previous experience and dedication to wellness align with Pure Wellness' overarching commitment to creating healthier, cleaner, more comfortable hospitality environments nationwide.