Darren Panto has been appointed Senior Account Manager at IRIS Software Systems

IRIS, a global leader in digital F&B ordering, guest directory, and concierge solutions, is delighted to announce that Darren Panto has re-joined IRIS as Senior Account Manager within its Commercial Team, where he will be responsible for driving sales and strengthening relationships with key accounts, including leading management companies and hotel groups.
Darren brings with him over 20 years of experience in the hospitality and technology sector, having built a career in hotel operations and innovative digital solutions. He began in tour operating, contracting with hoteliers and hospitality companies worldwide, before moving into guest-facing hotel technology with IRIS, where he spent 10 years as Enterprise Sales Director focusing on hotel groups across EMEA.
He then joined American software company ALICE (now part of Actabl), helping Europe's leading hotels deliver exceptional service and streamline operations with their housekeeping solution. More recently, he served as Sales Director UK&I at Mews, a hospitality and payments platform, where he broadened his expertise across PMS, POS, and payments before returning to IRIS.
On his return, Darren said:
"It has been exciting to watch the progress made in recent years by IRIS from the outside, and I am so happy to be back. As Senior Account Manager for North America, I look forward to working with management companies to help their hotels achieve measurable benefits through IRIS.
With digital F&B ordering and guest directories fast becoming a common expectation and industry standard, having an experienced and trusted partner like IRIS is invaluable. I'm excited to help our accounts succeed and drive adoption across the region."
Graham Rushin, VP of Sales & Marketing at IRIS, added:
"We're thrilled to welcome Darren back to the team. His wealth of experience, deep understanding of hotel operations, and proven track record in hospitality technology make him a tremendous asset. As we continue to expand our presence across North America, Darren's expertise and passion will play a pivotal role in driving growth and strengthening our partnerships with leading hotel groups."
IRIS provides innovative, mobile-first solutions to over 2000 hotels globally, empowering hoteliers to streamline operations, enhance guest satisfaction, and unlock new revenue opportunities across F&B, in-room services, and digital guest engagement.

London
United Kingdom