Kathy Lu has been appointed Regional Director, Trade Sales - Southeast, Midwest, and Eastern Canada at The Ritz-Carlton Yacht Collection

Kathy has built a dynamic career in luxury travel with over 17 years of experience in the luxury cruise sector. In her most recent role at Explora Journeys as Business Relationship Lead, Southeast US, she cultivated strong partnerships and achieved milestone sales results, including closing the largest sale in the company's history. She began her career at Crystal Cruises, where she rose the ranks with her acute sales acumen and was promoted to Strategic Business Development Manager in 2019. In her current role, Kathy will develop regional sales strategies and manage relationships with key trade partners including Virtuoso.