Celine Du has been appointed Chief Commercial and Marketing Officer at Pan Pacific Hotels Group
Pan Pacific Hotels Group (PPHG) is proud to announce the appointment of Celine Du as Chief Commercial and Marketing Officer effective November 1, 2025.
A seasoned commercial strategist with over three decades of experience across some of the world's most prestigious luxury hotel brands, Celine brings deep expertise in driving revenue growth, strengthening brand equity, and building high-performing teams.
In her new role, Celine will oversee PPHG's commercial strategy and performance across both corporate and property levels across its portfolio of Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL brands to maximize revenue generation and growth. In addition, she will drive channel management, loyalty, and global partnerships to enhance the Group's commercial reach and customer engagement.
Celine's appointment comes at a transformative time for PPHG, following the recent rebranding of its three core brands, Pan Pacific, PARKROYAL COLLECTION and PARKROYAL, and a renewed focus on integrated commercial excellence. She will play a key role in advancing the Group's global brand positioning and customer engagement strategies, ensuring that each brand continues to resonate with today's discerning travelers.
Prior to joining PPHG, Celine held senior leadership roles at Mandarin Oriental Hotel Group and Shangri-La Hotels and Resorts, where she led global commercial and marketing initiatives that elevated brand presence, strengthened market share, and delivered sustainable revenue growth across China and key international markets.
Singapore
Singapore
