Kim Winter has been appointed Director of Sales, Global Accounts at Frasers Hospitality PTE Ltd
Frasers Hospitality has further strengthened its regional commercial leadership team with the appointment of Kim Winter as Director of Sales - Global Accounts, supporting its centre of excellence strategy across Europe, the Middle East and Africa (EMEA).
Operating as a centralised hub, the EMEA commercial team brings together sales, global and regional account management, reservations, revenue management, distribution and marketing to support 23 properties across Frasers Hospitality's brands. Winter's appointment adds further depth to an already experienced leadership group focused on performance, partnerships and market growth.
Winter brings 16 years of experience across the serviced apartment sector, with roles spanning both operations and sales at brands including Adagio Aparthotels and, most recently, edyn. She has a deep understanding of corporate travel, global account management, and the extended-stay market.
As Director of Sales - Global Accounts, Winter will focus on developing and growing key accounts across the EMEA region, with a strategic push to drive production across the portfolio. She will also lead efforts to strengthen relationships with TMCs, increase consortia and corporate production, and manage key RMC partnerships. Kim will work closely with regional teams to enhance collaboration and deliver a unified commercial approach.
Valley Point
Singapore
