Mark R. Woodworth

President at PKF Hospitality Research


Woodworth has spent more than 35 years building ironclad credibility in the hospitality business. He has been quoted on hospitality issues in numerous high-profile media outlets and industry publications, and been qualified as an expert to provide testimony in legal proceedings regarding hospitality properties. He serves on the board of directors of the Atlanta Convention & Visitors Bureau and the finance committee of the United Way of Greater Atlanta, and is a member of the Conference of Business Economists.

Before forming PKF-HR, Woodworth was a partner and industry chairman of the hospitality industry consulting practice for Coopers & Lybrand L.L.P. Prior to that, he was a senior principal with Laventhol & Horwath where he focused on the hospitality industry, and was responsible for all lodging and real estate consulting services in the southeastern United States. Woodworth began his career in Long Island as a chauffeur for John Longstreet.

Woodworth resides in Atlanta, Georgia, and is an engaged member of his community, serving on the council of Henderson Mill Elementary School.

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Insights by Mark R. Woodworth (7)

The Components of Labor Costs

Labor and related costs have long been the single expense category in operating a hotel. In 2012, 45 percent of all dollars were spent on personnel to manage, market and, critically, deliver hospitable service to create a memorable (and hopefully positive!) guest experience.

What If?

Data from Smith Travel Research ("STR") reveals that U.S. industry-wide average room rates in Q3 2010 experienced their first year-over-year quarterly increase since Q3 2008. This outcome brought to an end an unprecedented two-year period of severe price discounting during which, in real terms, the average cost to rent a room returned to 1996 levels.

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