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Hilary Murphy

Associate Dean and Full Professor of Digital Marketing at Ecole hôtelière de Lausanne

Hilary Murphy

Hilary Murphy, PhD, is a Full Professor and Associate Dean (Faculty & Research) at EHL, and she is an Honorary Research fellow in the Marketing Faculty at Strathclyde University, Glasgow. She has published many technical articles in academic journals such as International Journal of Contemporary Hospitality Management and Journal of Tourism and Hospitality Management, and she and is a frequent presenter at key industry and academic conferences worldwide (ICHRIE, EuroCHRIE, Frontiers in Services Marketing). She is an external examiner for the Universities of Surrey, Glasgow, Malta, QMU and Malta and is an external expert for accreditations in the field of hospitality, she is also on the editorial review panel of several hospitality- related journals and conferences.

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Insights by Hilary Murphy (11)

Optimizing Online Distribution Channels: The Case Of Hostels

Hostels are a significant form of accommodation in most markets offering modest-priced accommodation and "shelter, shower and security". Traditionally, booked through central agencies or direct through phone bookings, they are now active on a variety of distribution channels, aligning with the travelling habits of the, traditionally, younger generation they tend to attract.

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