Max Starkov

Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

Max Starkov Author yearbook

Max Starkov is a hospitality and online travel industry technologist, consultant and digital strategist with 20 plus years of experience in hospitality technology and digital marketing, hotel online distribution and revenue management, OTA channel management, hotel CRM and branding strategies.

Until recently, Max was the Founder, President & CEO and more recently, Founder and Board Director at NextGuest (formerly HEBS Digital) in New York City, the hospitality industry’s leading digital consulting, technology, CRM and marketing firm with 150 employees and offices in North America, Europe and Asia Pacific.

For over 20 years now, as a hospitality and online travel industry expert-consultant with all major expert knowledge networks, Max has consulted Wall Street analysts and investment bankers worldwide on the online travel marketplace, hospitality industry, online travel agencies (OTAs) like Booking Holdings, Expedia, Trip, HRS, etc.; bed banks like; metasearch players like TripAdvisor,, Trivago; on Google Travel (Ex. Google Hotel Ads); Social media travel advertising (ex. Facebook's Travel Ads) and Amazon's travel initiatives.

Insights by Max Starkov (141)

Cornell Webinar: Effective Digital Marketing During COVID-19: What Hospitality Managers Need To Know

COVID-19’s impact on the hospitality industry has been enormous but it hasn’t been universal. Individual hospitality properties are being affected in complex and evolving ways, with some weathering the storm more successfully than others.

Max Starkov, Hospitality Tech Consultant & Professor of Hospitality Technology - New York University

Welcome back to another episode of E&Ftv. This week we are joined by the brilliant Max Starkov, Hospitality Tech Consultant & Strategist and Adjunct Professor of Hospitality Technology at New York University.

Is Hospitality Ready For The Army Of Robots Coming To A Hotel Near You?

By 2025, over 85 million existing jobs will be lost due to the seismic shift toward robotization and automation, according to estimates in the "Future of Jobs Report 2020" published by the World Economic Forum.

Will Augmented Reality Enhance The Hotel Stay Of The Future?

AR is present in different areas of our life today, even on its most trivial aspects: think about the explosion of Pokémon Go, a game with over 60M active users every month. Some hotels have ridden this "gamification" wave, transforming into "Pokétel.

Do we need a new revenue management toolkit for 2021?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.
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