Max Starkov

Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

Max Starkov Author yearbook

Max Starkov is a hospitality and online travel industry technologist, consultant and digital strategist with 20 plus years of experience in hospitality technology and digital marketing, hotel online distribution and revenue management, OTA channel management, hotel CRM and branding strategies.

Until recently, Max was the Founder, President & CEO and more recently, Founder and Board Director at NextGuest (formerly HEBS Digital) in New York City, the hospitality industry’s leading digital consulting, technology, CRM and marketing firm with 150 employees and offices in North America, Europe and Asia Pacific.

For over 20 years now, as a hospitality and online travel industry expert-consultant with all major expert knowledge networks, Max has consulted Wall Street analysts and investment bankers worldwide on the online travel marketplace, hospitality industry, online travel agencies (OTAs) like Booking Holdings, Expedia, Trip, HRS, etc.; bed banks like; metasearch players like TripAdvisor,, Trivago; on Google Travel (Ex. Google Hotel Ads); Social media travel advertising (ex. Facebook's Travel Ads) and Amazon's travel initiatives.

Insights by Max Starkov (171)

The contactless guest journey is here to stay, or is it?

The contactless guest journey is here to stay. The hospitality industry will not be going back to the old times of 100% human-assisted guest journey. Why? To begin with, the current labor shortage is not going away anytime soon.

How to manage revenue in a pent-up demand era?

Reinvention is the “Mother of Success” in the post-COVID era. If you are a corporate hotel, these corporate groups and managed corporate travelers are not coming back anytime soon.

The Hospitality Digital Toolbox for a New Normal

This year, travel consumers will spend more time on digital media – 6:41 hours/day – than all other media (TV, Radio, Newspapers, Magazines) combined – 5:30 hours/day (eMarketer). With the explosion of the “digital way of life,” the customer journey has turned into a digital customer journey that is becoming increasingly complex, forcing hoteliers to overhaul their technology and digital marketing stack and corporate strategies in order to engage, acquire, service, and retain these digitally savvy travel consumers across multiple digital touchpoints and across all digital channels and devices.

Where does the PMS sit in the new technology stack?

Today's Property Management System (PMS) is the hotel 's command center for rooms and F&B management, sales and catering, distribution, availability, pricing, reservations, guest interactions, issue resolution, housekeeping, reporting, billing, guest communications, etc.

What are the best technology solutions for optimizing revenue?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.
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