Madigan Pratt

President of MP&A Digital & Advertising

Madigan Pratt

Madigan Pratt is President of MP&A Digital & Advertising, an award-winning agency helping luxury hotels attract and retain profitable customers. Principals with over 60 years of collective experience at some of the world's largest advertising and direct marketing companies lead the agency's team of marketing, creative, public relations, Internet and social media professionals. Follow Madigan on Twitter at A_Mad_Man or on his Hospitality Marketing Blog. The agency relocated from New York to Williamsburg, VA in 2006.

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Insights by Madigan Pratt (40)

Lessons From A Billionaire’s Perspective on Teamwork

What can you learn about hospitality from a billionaire? Quite a lot as you might expect. One of my favorite lessons comes via Patrick Lencioni, an expert on leadership and corporate organizational health.

Independent Hotels Are Booming

If you follow hotel performance data then you know they are experiencing what can best be described as boom times. What's most interesting is that independents are significantly outpacing their branded brethren.

The Presidential Election Effect on Hotel Performance

Coming off of a record year in 2015, Caribbean hotel occupancy in 2016 has declined every month so far this year compared to last according to the folks at STR. Blame it on Zika, AirBnB, Brexit, Cuba or the airlines if you like, but there is something else at work this year – the US Presidential election.

469 Seconds That Will Change Your Hotel’s Marketing Strategy

Driving Profitable Direct Revenue should be the mantra for every hotelier today. This is particularly true for independent luxury properties that stand to gain the most by encouraging guests to book direct rather than through an OTA.

Marketing to Affluent Travelers

As the owner or general manager of a small luxury hotel you know the success of your property depends in large part on your ability to attract today's affluent American traveler, but who are these pe.
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