Jim Houran

Managing Director at AETHOS Consulting Group

Jim Houran

James Houran, Ph.D., President, 20|20 Assessment™, is a member of the American Psychological Association, the American Psychological Society, the Hospitality Sales and Marketing Association International and the American Hotel and Lodging Association. Dr. Houran is a recognized expert on peak performance, online testing and interpersonal and organizational compatibility. He has authored over 100 journal articles, and his award-winning work has been profiled by a myriad of media including the BBC, Court TV, NBC’s “Today show,” USA Today, New Scientist, Psychology Today and 20|20 Assessment™ is a service of HVS.

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Insights by Jim Houran (7)

20|20 Assessment™ Presents Results of New HSMAI Survey of Meeting Planners

The 20|20 Assessment™ team presents key findings from our recently analyzed pre-conference survey conducted for HSMAI’s Affordable Meetings® Mid-America conference. 20|20 Assessment™ and Hospitality Sales and Marketing Association International (HSMAI) recently conducted an online survey that asked conference attendees about their views and expectations related to the planner industry for 2010.

Five Psychological Principles Everyone Should Know and Use

Hospitality is about a "customer-centric" mindset. Five, easy-to-learn principles can help professionals to live this mindset. The examples here focus on sales, but these principles are useful for working with anyone personally and professionally.

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