Cindy Estis Green

Co-founder and CEO, Kalibri Labs, LLC

Cindy Estis Green yearbook

Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After founding the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Estis Green spent twelve years as managing partner of The Estis Group. Co-author of several groundbreaking studies including the 2017 Demystifying the Digital Marketplace, and a series of Special Reports profiling the brand-driven Book Direct campaigns and the Groups & Meetings market, Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing by HSMAI. She was also inducted into the prestigious Hospitality Technology Hall of Fame and named as one of Cornell University’s 90 Influential Hotelies. She launched the AH&LA Consumer Innovation Forum and holds a board seat for The Knowland Group as well as the Hospitality Financial and Technology Professionals association (HFTP). Ms. Estis Green founded Kalibri Labs in 2012, a firm providing a next generation revenue strategy and benchmarking platform to evaluate and predict hotel revenue performance. Using innovative big data techniques, Kalibri Labs helps hotel owners and operators optimize profit contribution. Estis Green holds a BS degree from Cornell University and an MBA from The American University.

Cindy's favorite travel memory was watching the majesty of ostriches race across the savanna in Kenya. Cindy’s favorite quote: “Discovery consists of seeing what everyone else has seen and thinking what nobody else has thought.” – Albert Szent-Gyorgyi.

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Insights by Cindy Estis Green (6)

ILHA Webinar Series: Episode 8: Market Recovery Trends

How hoteliers should be thinking about 2021 and beyond. ILHA invites you to watch a virtual roundtable featuring industry experts who discuss the latest market data related to the recovery of the luxury segment.

Hoteliers are not powerless: a guide for the digital market

Cindy Estis Green is CEO and Co-founder of Kalibri Labs, a technology firm using the industry’s largest and most robust database tracking guest stays and cost of customer acquisition. Kalibri Labs assists hotels in evaluating and predicting revenue performance with data science and next-generation benchmarking.

Is Airbnb Hotelier’s Friend or Foe?

My view is that it's not a simple topic and there are several aspects to consider. 1 - On moving in to hotel space, this is a natural progression when tracking all of the existing OTA's.

Demystifying the digital marketplace: Implications for the European marketplace

It’s a new world order, writes Kalibri Labs’ Cindy Estis Green: one that is dominated by the digital marketplace and in which all parties are struggling to migrate from the analog days of the past. The next 2-3 years will be fascinating to observe, she says – and takes us on a tour d’horizon of the current political and regulatory landscape.

Hotels and the digital marketplace

In the years ahead, hotels that can successfully differentiate both the purchase and the stay experience will be the winners, writes Cindy Estis Green of Kalibri – in spite of the gatekeeper power asserted by OTAs and third parties.
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