Jan Peter Bergkvist

Jan Peter  Bergkvist

Jan Peter "JP" Bergkvist has been active in the field of Sustainable Business at an executive level in the hospitality in industry since the early nineties. 15 years with Scandic with the last 9 years in an executive management position including 4 years with Hilton International in the role of Director of Environmental Sustainability.

In January 2009 Mr. Bergkvist stepped back from his position as Vice President Sustainable Business at Scandic to a role of senior advisor working in his own business SleepWell AB. In 2010 he published the book Sustainability in Practice - a fast guide for business leaders.

Since 2010 SleepWell is running the secretariat of Sweden Textile Water Initiative, one of the largest public- private partnerships in Sweden. STWI is founded by the leading actors in the Swedish textile industry and supported by the government. The mission is to create guide lines for and promote sustainable water use for textile production in developing countries.

Mr Bergkvist is a director of the board of Ecolabelling Sweden (the Nordic Swan) and SIWI, Stockholm International Water Institute. He also serves as chairman of the Stockholm Water Prize Founders Council and Swedish Artists for the Environment. He is a member of the advisory panel of International Tourism Partnership in London, ITP.

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Insights by Jan Peter Bergkvist (3)

What's Stopping Us From Going 100% Sustainable?

The traditional marketing advantage of adhering to one or more sustainable practices and apart from them, along with business as usual is quickly changing to a powerful disadvantage of "being left behind" and seen as the hotel or hotel operator of yesterday.

Imagine the travel and tourism business without water...

We take it for granted; whether it is the fresh drinking water that we drink or even flush the toilet with or a beautiful sunset over an unspoiled lagoon in the Maldives that we enjoy. Water is a prerequisite for life and qualitative water in taps, rivers and oceans a prerequisite for a flourishing tourism industry.

A few easy steps towards a more carbon efficient travel pattern

We all know that the travel and tourism business is facing huge changes forced by society’s need to fight climate change and to turn to a low carbon- and ideally a non-fossil travel system. Finally IATA has changed its approach from talking only about how small percentage of the total problem they thought air travel is to really taking on the challenge with a clear goal to SAVE and CHANGE.