Gabor Forgacs

Associate Professor, Hospitality & Tourism Management, Ryerson University


Dr. Gabor Forgacs is Associate Professor at Ted Rogers School of Hospitality and Tourism Management at Ryerson University, Toronto, Canada. He has twenty years work experience in the hotel industry on two continents including a management position at a Four Seasons hotel in Toronto, Ontario, Canada and the position of president and general manager of a full service hotel in Budapest, Hungary. He had joined the School of Hospitality and Tourism Management at Ryerson University, Toronto in 1997.

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Insights by Gabor Forgacs (10)

Revenue Management Needs to Go Beyond Pricing

This abrupt halt in travel caused by the current pandemic is not going to last forever but it will last long enough to shake the foundations of the global accommodation industry. The unprecedented loss of revenue will not return instantly to pre-pandemic levels to hotels.

What is your take on the coronavirus and its impact on our industry?

The hospitality business is in a precarious situation when a downturn in the market is caused by global health emergencies like the current COVID-19 epidemic. The top two concerns are 1) Balancing safety without unlawful discrimination and 2) Start discounting or hold prices?Balancing Safety.

The Future of Revenue Management Is Not What It Used to Be

Not too long ago we thought the future of Revenue Management would be more data; faster processing capability; more revenue streams optimized; and more properties managed by one revenue professional. Now that the second decade of the 21st century is nearing its final year we can see that the "more" and "faster" will give way to something slightly different.

How Hotels Can Compete for Revenue Against the Growing Threat of Airbnb?

Airbnb successfully delivers relevant and quantifiable advantages in saving time, defeating distance and generally finding a way to offer a solution for a "pain point" be it constrained travel budget or a preference for a given location.

Hotel Math: Two Plus Two: This is meant for hoteliers only. If you aren’t one, stop reading

There is a new GM appointed to the hotel. He is keen to get to know his team as fast as possible. He has an idea: he goes around and asks the same question from each manager. Based on their answers, he figures he can see what expectations would be realistic.
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