Author
Author

Robert Cole

Founder of RockCheetah

Robert Cole

My role in the travel industry is to help companies bridge the chasms separating marketing strategy, travel technology and operations to help them create value by profitably improving customer engagement. I serve a synovial role – tasked with the responsibility of eliminating friction between the three disciplines so customers can easily attain their goals and objectives. My background comprises numerous roles that have helped me identify effective solutions across organizations with dramatically varied business philosophies. Positions in rooms division, food & beverage, and accounting for destination resorts and luxury hotel properties provided me with a solid operational foundation. My strategic & tactical marketing experience covers both pre- & post-opening marketing at the property level, marketing analytics for national sales offices, and marketing planning & development responsibilities at the corporate level.

More about Robert Cole

Insights by Robert Cole (4)

This Week in Hospitality Marketing Live Show 264 Recorded Broadcast

For full show notes and links please go to www.hospitalitymarketing.com/live and look for show 264SpXenia Muntean & Miruna Dragomir of Planable.ioOther co-hosts were;Loren GrayDan WacksmanRobert ColeTristan HeawordValyn PeriniEdward StOngeShow Notes00:01 — Introductions of Planable.

Bring Guests Back and practice empathetic hotel marketing to rebuild demand

Bring Guests Back and practice empathetic hotel marketing to rebuild demand

The Death of Yesterday’s PMS: Embracing the New Normal

For decades, the fundamental business model for hotel technology stack companies was "vendor lock-in". The property management system supplier essentially controlled access, data and functionality.

B2B Social Computing

Promoted by zealous fanatics as the replacement for all other forms of marketing, Social Media has also been characterized by Luddite skeptics as nothing more than a narcissistic waste of time. For Business to Business marketers, truth falls somewhere between these two extremes.
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