Founder of RockCheetah
My role in the travel industry is to help companies bridge the chasms separating marketing strategy, travel technology and operations to help them create value by profitably improving customer engagement. I serve a synovial role – tasked with the responsibility of eliminating friction between the three disciplines so customers can easily attain their goals and objectives. My background comprises numerous roles that have helped me identify effective solutions across organizations with dramatically varied business philosophies. Positions in rooms division, food & beverage, and accounting for destination resorts and luxury hotel properties provided me with a solid operational foundation. My strategic & tactical marketing experience covers both pre- & post-opening marketing at the property level, marketing analytics for national sales offices, and marketing planning & development responsibilities at the corporate level.