Author Bio

Rohit Verma

Professor at Cornell School of Hotel Administration

Rohit Verma, Ph.D., is a professor of service operations management at the Cornell University School of Hotel Administration (SHA), where he is also the coordinator for MBAMMH Dual Degree Programs, and formerly was executive director of the Cornell Center for Hospitality Research. He has published in and serves on the editorial boards of several prestigious business and hospitality journals and is co-author, co-editor, or contributor to several books related to effective management of service businesses.

Robots: Hotel customers like them (mostly)!

Because the possibilities for robot applications have not been lost on the hospitality and service industries, we conducted an exploratory study of robot use among hotels in China, including the functions robots handle and whether guests are pleased with the robots' assistance. ...

Opinion14 Sep 2018InnovationChatbots, Robotics & AI

Hoteliers are investing in sustainability: Where does it go from here?

The hospitality industry has finally embraced the challenge of tackling sustainability, with most hotel groups believing that operating a sustainable company is not just "a nice thing to do" but the new way of doing business, say Rutgers University's Matthew Walsman and Cornell's ...

Hotel Yearbook14 Dec 2017Hotel Yearbook 2018 - Sustainable Hospitality

Environmental Sustainability in the Hospitality Industry: Best Practices, Guest Participation, and Customer Satisfaction

Download: Environmental Sustainability in the Hospitality Industry: Best Practices, Guest Participation, and Customer Satisfaction

Opinion23 Mar 2015United StatesEnvironment & SustainabilityCorporate Social Responsibility (CSR)Hotelschools | Universities

Hospitality trends for 2015: blending order and chaos

It's become a tradition that The Hotel Yearbook's annual edition kicks off with an overview of the major trends affecting the industry, as compiled by Rohit Verma and Glenn Withiam of the Cornell Center for Hospitality Research. Their work gives them a chance to take the pulse ...

Hotel Yearbook14 Jan 2015Hotel Yearbook 2015

It's More than Just a Game: The Effect of Core and Supplementary Services on Customer Loyalty

Executive Summary: All service providers seek to provide a comprehensive experience for their customers, with the goal of cementing customer loyalty and encouraging future purchases. In most services, we can identify core aspects (e.g., a good night's sleep at a hotel) and supplementary ...

Opinion17 Dec 2014United StatesCRM & LoyaltyHotelschools | Universities

Cornell Research: The Future of Tradeshows: Evolving Trends, Preferences, and Priorities

Executive Summary: Far from supplanting trade shows, technology has augmented the shows' interactive, informational aspect by increasing potential contacts and scheduling efficiency for participants. However, the tradeshow itself remains an essential vehicle for selling products ...

Opinion 4 Jul 2014Property TechnologyEvents & Conferences

Hotel trends 2014: The industry moves forward

The full e-book, about 124 pages in length, is available at www.hotel-yearbook.com.

Hotel Yearbook17 Jan 2014Hotel Yearbook 2014

Eight trends for the hotel industry in 2012

At Cornell University, Glenn Withiam is Director of Publications, and Rohit Verma (pictured) is Professor and Executive Director of the Center for Hospitality Research. The Hotel Yearbook asked them if, based on their latest research, they could summarize the key issues facing ...

Hotel Yearbook24 Feb 2012Hotel Yearbook 2012