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Author Bio

Margaret Mastrogiacomo

Vice President, Strategy at HeBS Digital

Margaret Mastrogiacomo leads creative strategy and provides strategic direction for marketing initiatives including copy, website design, and campaign development for HeBS Digital clients.  Her responsibilities include strategy and consulting, campaign management, new product development, and more. She has been instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for HeBS Digital clients. Margaret is also a Qualified Google Advertising Professional. She has excelled in a number of roles since joining HeBS Digital, including spearheading the creation of the Digital Media and Creative Strategy Department by establishing and implementing internal procedures and directing a team to support this function within the agency.  Margaret’s major accomplishments at HeBS Digital include building new internal creative strategy procedures across departments and offices, working with strategic clients to build award-winning digital marketing campaigns, and the development of many HeBS Digital products such as Facebook Applications, Sweepstakes, and more.

Articles by Margaret Mastrogiacomo (9)

Closing the loop on the travel journey

Hotel marketers can no longer afford to have a fragmented customer engagement and acquisition approach, but should engage online travel consumers throughout their complex journey, write Max Starkov and Margaret Mastrogiacomo. How do you achieve a 360-degree past and future guest ...

Closing the Loop on the Travel Journey

In light of this complex digital landscape, hotel marketers should engage online travel consumers throughout their complex "digital journey", and can no longer afford to have a fragmented customer engagement and acquisition approach.What exactly today's typical fragmented approach ...