Author
Author Bio

Georges Panayotis

President & Founder of MKG Group & Hospitality ON

Georges Panayotis is the President & Founder of MKG Group & Hospitality ON. Born into a family of hoteliers, Georges Panayotis left Greece at the age of 18 to study Political Science and earn a management degree at the University of Paris, Dauphine. In 1986 he created his own company and started developing specialised marketing tools for the hotel industry. Over the past 30 years, MKG Conseil, later to become MKG Group, became the leading European consulting firm for the hotel business, food service and tourism industries. He is also a consultant for several radio and television stations that focus on the economy.
Articles by Georges Panayotis (154)

Europe Goes Digital... Yes We Can!

Cocorico! Google set up a research centre on artificial intelligence last week in Paris. The arrival of our President has something to do with it, he believes in the importance of becoming a great digital nation. In the long term, a thousand jobs will be created by the American ...

Globalization: On the hunt to keep rank

In this age of here and now, the customer wants to spend as little time as possible looking for and buying the right product. In the age of big data and the exponential development of algorithms, we know our customers better and better, and can even begin to anticipate their ...

The monkey moved to someone else's back...

What we are seeing, however, is that the responsibilities are shifting... the monkey is changing backs... brand owners no longer own both the walls and the business. Today, franchisees support investment costs and must make up for years of backlog. Meanwhile, rather than invest ...

It takes two to build, but only one to destroy

How can we imagine developing a product and a brand that are disembodied, cut off from their source of inspiration, with no link to what should feed them and help them progress? Today, large companies suffer from two major ills: a brutal and merciless transformation that does ...