A little logic, a little common sense, and we quickly understand that it is impossible to walk on your head. So why do we keep trying? Our businesses and our industry have slowly shifted towards a development model that is increasingly disconnected from reality.
Fostering, supervising, regulating, preserving the common heritage... these are the main missions of governments and agencies that must take them to heart. Create, develop, design, innovate, know your market, benchmark.
We have fully entered a new era. What was once a craft industry has now become an industry that is highly specialized in many fields. These changes are exciting and gratifying. Why? Because they make the players in this business future experts in digital technology and marketing, and they push us to go ever further in product design, customer relations and the range of services we can offer them.
Is our planet universal? What factors have led to the birth of so many different civilizations? Have not climates, topographies, fauna and flora contributed to the shaping of cultures with very specific rites, identities and references? If the soil is universal, Earth may be less so.
It has been said and I'll repeat it again here: training is crucial to the good health of our sector, which also depends on the well-being of its workforce and, ultimately, customer satisfaction. To establish this virtuous circle, it is essential to provide training that is adapted, coherent and consistent with the professions.