Author Bio

Pamela Whitby

Editor, EyeforTravel Ltd

Pamela Whitby is an independent writer, editor and researcher. When Ms. Whitby isn’t tracking the online travel industry for, she is focused on business in Africa. She has completed editorial and/or research projects for organizations that include BBC Focus on Africa, BBC Online, the Daily Telegraph, the Observer, News Desk Media, Longitude Research, Investor's Chronicle and the European Commission. Ms. Whitby is an experienced 'generalist' and likes an entrepreneurial endeavor. She grew up in Africa and has lived and worked in the UK, South Africa and South Korea, where she retains strong connections, personal as well as professional.

Articles by Pamela Whitby (11)

Wyndham hones in on the 'hottest trend of the year'

Is your hotel hyper-local enough? Are Google service-level agreements cramping your style? Can content deliver ROI? Pamela Whitby finds outGeo and hyper-locality: the hottest trend of the yearPinning ROI to content is still a challenge and the industry could do moreBrands can ...

A social signal for 2013: is Google+ where it's at?

When it comes to talking travel on social media, it isn't exactly difficult to engage with users. "It is not as if travel brands have to sell laundry detergent," says Carolyn Johnson, Senior Media Solutions Lead, Social at Google Inc. People are passionate about travel and keen ...