L. Aruna Dhir

A Hospitality & Feature Writer and Columnist

L. Aruna DhirL. Aruna Dhir is a Hospitality & Feature Writer and Columnist for some of the world’s highest ranked Hospitality publications including, Hospitality Net, Her industry writings are used as references in case studies and hotel schools. A Freelance Writer since 1987, Aruna is also an avid blogger ( and and a published poet; with two anthologies to her credit. Her articles have appeared in several national and international publications. With over 20 years of experience with some of India and Asia's top hotel brands, Aruna is a seasoned Corporate Communications Specialist, PR Strategist and Writer who has taken a sabbatical, after holding the position of the Director - Public Relations at The Imperial New Delhi, in order to work on book projects - on Public Relations & Communications, Hotels, Food and India respectively. As an industry expert, Aruna has launched brands, developed training modules, created standardization of business communication and written manuals. In 2002, in a national Newspaper poll, Aruna was voted as the best Hospitality PR Professional by a cross-section of peers from competition hotels, guests, hospitality heads and stalwarts from the PR world. Aruna has represented India to a select group of opinion-makers in the United States, as a Cultural Ambassador under the aegis of Rotary International and participated in the IXth Commonwealth Study Conference held in Australia and chaired by Princess Anne. In her official and personal capacity L. Aruna Dhir has and continues to work on several social awareness projects – People for Animals, Earthquake Relief, National Blind Association, PETA, Friendicoes to name a few.

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Insights by L. Aruna Dhir (81)

Is the Travel and Hospitality Industry Prepared to work with the Pandemic? Part Two – Taming the Dragon!

One of the greatest traits of the human spirit is resilience. We, by our innate nature, bounce back. And one can already see the changes.

Is the Travel and Hospitality Industry Prepared to work with the Pandemic? Part One – Slaying the Beast!

Yes, you read that right! There is no grammatical error in the heading. To overcome and outdo the challenges brought to our threshold by the novel Coronavirus, we need to, henceforth, work with and not just in the Pandemic.

Turning the Crisis into an Opportunity – Insights from Ted Teng on combating COVID-19!

There is a short video made by an Indian Travel Agent that is doing the rounds on Social Media. The script line is farcical and funny on the surface but the messaging could not be more solemn and sombre.

Combatting COVID-19 – Insights From Industry Stalwarts!

The United Nations has set the figure at 25 million for the number of jobs that could be lost worldwide.

My PR Mantras

So what does a day look like in the life of a Hotel Public Relations person? It goes something like this – 8.15 AM Check-In into office. 8.30 AM – Morning Briefing with the GM and the other Excom. 9.30 AM – Departmental Briefing.
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