Aradhana is a global expert on the travel, tourism and hospitality industries. Her executive, entrepreneurial and board career spans over two decades, five continents and 75+ countries. She is currently the CEO of Aptamind Partners, a private client advisory that advises governments and businesses on using tourism as a force for good and she is the former Managing Director of Tourism at NEOM which is the US$ 500 Billion land of the future in the Kingdom of Saudi Arabia. A sought-after Board Member she has an active portfolio of board roles both in private and listed companies which includes being the Chair of the Red Sea Advisory board in Saudi Arabia, Board Member of World Tourism Forum in Lucerne Switzerland as well as Board Member of the leisure arm of a multi asset listed holding company. She speaks widely on sustainable tourism, tourism of the future, women in leadership and has participated in global policy discussions in United Nations bodies, the WEF as well as the G20 apart from all major tourism Summits. She has studied at Ecole Hotelier de Lausanne in Switzerland, Cornell University in US and INSEAD in France.
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