Kelly McGuire

Managing Principal, ZS


Analytics evangelist, passionate about helping the hospitality and travel industries realize the value of data-driven decision making. I focus on connecting the dots between strategy, business process, technology and execution. I have a background in revenue management. I have also worked extensively in marketing analytics and hospitality operations.

I am adept at facilitating integration between business, analytics and IT. I have spent my career gathering and translating requirements between these functions, both on technology projects and analytics projects. I enjoy helping executives realize and articulate the value of analytics and fact based decision making. Hospitality companies struggle to realize the ROI on expensive technology investments. I can help bring together the strategy with the execution to ensure the organization gets full value from data, analytics and technology.

Insights by Kelly McGuire (34)

Three hospitality industry realities for 2021

Like many of you, I suspect, I didn't have the energy to make resolutions for this year. After all, I was forced into enough changes in 2020 that I'm still adapting to, personally and professionally. It felt right not to put any additional pressure on myself to read more, exercise more, be more organized or drink less.

Do we need a new revenue management toolkit for 2021?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.

The Ethics of Digital Transformation in Hospitality - Risks vs. Reward

Is the reward worth the risk? In a highly competitive marketplace, ethics has become a real differentiator where reputation and ethical values are as important as delivering products and services.Digital privacy and ethics encompass many facets of how enterprises conduct their businesses.

We’re out of the rut. Now what?

In the pre-COVID-19 era, some revenue managers were indeed stuck in the rut. Who were they? Revenue managers who acted as mere “OTA Relationship Managers.” Or as comp-set pricing strategy plagiarists.

Executive Panel: The Impact of the COVID Crisis on Digital Transformation in Hospitality

How has the COVID-19 crisis impacted hospitality service providers? How do you run a business when your clients have no money? Discover the answers in this discussion…Presenters: Dr Kelly McGuire, Ma.
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