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DJ Vallauri

Founder, President & CEO - Lodging Interactive

Vallauri

DJ Vallauri is the founder and president of Lodging Interactive. Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing agency exclusively servicing the hospitality industry for more than a decade. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. It is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International.

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Insights by DJ Vallauri (6)

Your Hotel’s Social Media Reputation is More Important Than Ever

DJ Vallauri, Lodging Interactive's Founder, CEO & President provides his perspective on the importance of social media reputation platforms in today's environment.

Social Media Trend: Race for Creative Tools to Make Dynamic On-site Content

As social media has evolved, we've seen each platform racing to make on-site content more dynamic. GIFs can be added to comments on Facebook, there are interactive stickers for stories, and video is booming everywhere.

Hospitality Social Media News Issue – Facebook Chat Bots

Typically when it comes to social media updates, Facebook is leading the charge with the most significant changes and the largest number of them. When our last newsletter ran, Facebook was busy tackling the privacy debacle they're now in.

Customer Service is the 'New Marketing'

According to Ritz-Carlton's own customer service policy: "Ritz-Carlton Hotel has a policy that any employee can spend up to $2000 a day (without requiring any authorization from management) to solve the need or concern of any of their customers.

Travelers are Craving Fresh Content Their Way

The hotel's website is the heartbeat of its eMarketing program, and to have a strong impact on prospects and guests, it must continually pump relevant messaging to the various mobile and social media platforms in the right formats.
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