The state of the art in hospitality digital marketing involves engaging guests more proactively — sometimes before they even think about connecting with you. That’s a major takeaway from two of the big winners in HSMAI’s 2018 Adrian Awards competition, which recently honored creativity and innovation in hospitality advertising, digital marketing, and public relations.
In the aggregate, what do we seem to be getting right when it comes to executing effective digital marketing strategies? And what about our shortcomings? Bob Gilbert, President & CEO of HSMAI, has compiled two top ten lists that give us a snapshot of our successes and areas for improvement.
Thanks mainly to the rapid technological leaps and bounds that are making it easier for guests to find and book hotels, the sales and marketing functions in our industry have changed beyond recognition – and the professionals in these fields face new challenges to master as each year goes by.
The year ahead promises to be one full of change for hotel sales, marketing and revenue management professionals, says Robert Gilbert, President of HSMAI, the Hospitality Sales & Marketing Association International.