Robert A. Gilbert

CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)

Robert GilbertAs President and CEO of the Hospitality Sales & Marketing Association International (HSMAI), Bob Gilbert has been guiding HSMAI through a dynamic and exciting period of change as the 7,000+ member organization has been re- established globally to grow the revenue for hotels through sales, marketing, and revenue optimization. Prior to joining HSMAI in 1995 (in an executive capacity), Gilbert was the vice president of marketing for Richfield Hospitality Services, Inc., the largest hotel management company in the world, where he oversaw the corporate marketing support for all Richfield hotels, which included product from every price tier in the industry. Gilbert holds a Bachelor of Science degree from the School of Hotel Administration at Cornell University in Ithaca, NY, and has been a member of HSMAI since joining the student chapter at Cornell. 

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Insights by Robert A. Gilbert (7)

HSMAI Perspective: Problems With The Pipeline

I've written before about the severe underrepresentation of Black professionals across the executive level in the hospitality industry — including in senior sales, marketing, and revenue optimization positions.

Reopening Keys to Success from HSMAI President & CEO Bob Gilbert

We interviewed leading hospitality industry expert and President and CEO of HSMAI, Bob Gilbert. He and Tammie Carlisle of Milestone discussed how the hotel recovery is rapidly unfolding, where it goes from here, and how you can gain customer confidence and bookings with the right strategies.

HSMAI Webinar: Steering the comeback: Hotel revenue management recovery planning

The hotel sector is gradually transitioning into a new phase of the coronavirus crisis that will see many properties consider how they can reopen and welcome guests.This will not be an easy task, as budgets are likely to be lower than pre-COVID-19, expectations from customers will be different and there are no guarantees what the “new normal” will be.

Engaging guests with authentic experiences

The state of the art in hospitality digital marketing involves engaging guests more proactively — sometimes before they even think about connecting with you. That’s a major takeaway from two of the big winners in HSMAI’s 2018 Adrian Awards competition, which recently honored creativity and innovation in hospitality advertising, digital marketing, and public relations.

Highs and lows: Hotel digital marketing today

In the aggregate, what do we seem to be getting right when it comes to executing effective digital marketing strategies? And what about our shortcomings? Bob Gilbert, President & CEO of HSMAI, has compiled two top ten lists that give us a snapshot of our successes and areas for improvement.
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