Aaron Laurie


Aaron Laurie is a one year intern with HVS Canada splitting his internship between both the Toronto and Vancouver offices. He is currently enrolled as a third year student at the University of Guelph, working to earn his Bachelor of Commerce degree majoring in Hotel & Food Administration. Prior to his internship with HVS, Aaron held various positions in hotel operations with companies including Fairmont Hotels & Resorts, IHG, and Wyndham Hotel Group.

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Hotel Brand Revitalization

Like any commercial product, a hotel brand follows a life cycle. At its maturity, the brand becomes tired in the face of changing consumer preferences, new brand competition floods the market, and brand development stagnates while brand-wide revenue flat lines.