Lennert de Jong

As Executive Board Member and Chief Executive Officer at Another Star (formerly citizenM), I draw on over 20 years of experience in hospitality technology, business strategy, and sales management. Collaborating with global teams, my focus lies in driving commercial success, optimizing guest journeys, and leveraging innovative solutions to redefine the hospitality industry. My leadership style emphasizes teamwork, analytical decision-making, and fostering scalable growth models. Previously, at Planet, I led a team of over 350 professionals to develop and market software solutions across three hospitality product verticals globally. With a proven track record in scaling operations, introducing transformative technologies, and driving strategic ventures, I am committed to enabling organizations to stay ahead in a rapidly evolving industry.