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Author Bio

Ira Vouk

Co-founder, VP of Business Development at iRates

Ira is a successful Revenue Manager at multiple hotel properties. She was selected as Top 5 Revenue Managers in the country in 2013 by HSMAI. With a background in sociology and marketing research, she has been able to apply her knowledge and experience to the hotel industry and develop many innovative ideas. She has developed a new index for profit maximization (Adjusted RevPAR) and teamed up with a group of R&D developers to design a revolutionary automated Revenue Management tool – iRates, a new-generation software based on the fusion of Revenue Managers’ expertise and contemporary Computer Intelligence algorithms of Machine Learning. Ira has MA in Sociology, MBA, 10 years of experience in hospitality Revenue Management, she is a professional Revenue Management consultant, Certified Revenue Manager and Certified Hospitality Administrator. She is a very dynamic and unique person and dedicates herself to the hospitality industry with deep interest and passion, constantly growing as a professional and providing her input into the field of Revenue Management.

Articles by Ira Vouk (6)

Revenue Management 101

What is Revenue Management?Why revenue needs to be managed? The answer is obvious: to increase profits. Unfortunately, not all hotel operators understand the importance of managing revenue and paying enough attention to this activity. In most cases, they simply underestimate ...

Things you didn't know about RevPAR

Part 1: The basic conceptThere are three most popular indexes that are currently used in the Revenue Management science:Occupancy: percentage of all rental units in the hotel that are occupied at a given time.ADR (average daily rate): average rental income per occupied room ...

3 biggest myths about Occupancy

Occupancy is one of the three main indexes used in the science of Revenue Management (along with ADR and RevPAR). It is the percentage of all rental units in the hotel that are occupied at a given time. Occupancy is calculated as: number of occupied rooms/number of total available ...