Ira Vouk

Revenue Management and Pricing consultant

Ira  Vouk

Ira is the co-founder of iRates. She was selected as Top 5 Revenue Managers in the country in 2013 by HSMAI. With a background in sociology and marketing research, she has been able to apply her knowledge and experience to the hotel industry and develop many innovative ideas. She has developed a new index for profit maximization (Adjusted RevPAR) and teamed up with a group of R&D developers to design a revolutionary automated Revenue Management tool – iRates, a new-generation software based on the fusion of Revenue Managers’ expertise and contemporary Computer Intelligence algorithms of Machine Learning. Ira has MA in Sociology, MBA, 10 years of experience in hospitality Revenue Management, she is a professional Revenue Management consultant, Certified Revenue Manager and Certified Hospitality Administrator. She is a very dynamic and unique person and dedicates herself to the hospitality industry with deep interest and passion, constantly growing as a professional and providing her input into the field of Revenue Management.

Insights by Ira Vouk (10)

Revenue Management trends at the end of the decade, or Hindsight 2020

Revenue Management is a set of optimal strategies that are aimed to yield the highest potential revenues and profits for capacity-constrained and perishable assets (hotel/hostel rooms, if we're talking about the Hospitality industry).

Pricing intelligence tools offered by OTA's... to trust or not to trust?

As Revenue Management becomes more and more relevant in the Travel industry and more hotels finally begin to understand the importance of dynamic pricing fluctuations, various hospitality companies start introducing products that are aimed at assisting hoteliers with managing their revenue, one way or another.

Hotel Rooms vs Apples. Specifics of Managing Perishable Inventory

Revenue Management techniques are dictated by the type of product you're selling. What are the main characteristics of hotel rooms as a product and what makes it different from, let's say, apples?..

2 Types of Data Needed for Successful Dynamic Pricing

What is Dynamic Pricing? As we know, the main goal of Revenue Management is to sell the right product to the right customer at the right time and for the right price, with an ultimate goal to maximize the bottom line (the final profit).

Revenue Management 101

What is Revenue Management? Why revenue needs to be managed? The answer is obvious: to increase profits. Unfortunately, not all hotel operators understand the importance of managing revenue and paying enough attention to this activity.
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