Bärbel Pfeiffer

Bärbel Pfeiffer is a former hotel executive turned marketer who helps hotels create content that makes them stand out. She is the founder of Text Spot On a communications agency that assists hoteliers with creative marketing concepts that engage, generate leads and drive business. During her 20-year career in the industry, Bärbel worked for Hilton International, boutique hotels in Germany and Switzerland and hotel resorts in the Caribbean.