Bonnie Knutson

Professor in The School of Hospitality Business in the Broad College of Business at Michigan State University

Bonnie  KnutsonBonnie J. Knutson is a professor in The School of Hospitality Business in the Broad College of Business at Michigan State University. Widely known as an authority on emerging lifestyle trends and innovative marketing strategies, she often consults with business leaders who want to understand and take advantage of changing consumer demands. Her work has been featured in publications such as The Wall Street Journal, USA Today, and on PBS and CNN. She has also had numerous articles appear in industry, business, and academic publications. With her wit and entertaining style, Dr. Knutson is a frequent speaker for executive education as well as business and industry meetings, workshops, and seminars. She has been a featured presenter for the National Restaurant Association, the American Hotel & Motel Association, Meeting Professionals International, Club Managers Association of America, National Automated Merchandising Association, US Air Force, American Marketing Association, as well as financial, health care, automotive, and education organizations throughout the United States and abroad. Dr. Knutson is also editor of the prestigious Journal of Hospitality & Leisure Marketing. Dr. Knutson has been awarded the Withrow Award for outstanding teaching and research as well as the prestigious Golden Key Teaching Excellence Award for continued outstanding instruction and dedication to students. She has also been named an Advertising Education Foundation Teacher-Scholar. Dr. Knutson is currently on the Advisory Council of the Wharton Center for the Performing Arts, the Travel, Tourism and Recreation Resource Center, the National Michigan State University Alumni Association, and Curveware.

More about Bonnie Knutson

Insights by Bonnie Knutson (3)

Why Won't Nonno and Alexa Be Friends?

Like many of you, I had grandparents who immigrated to the United States from the "old country." Nonno and Nonna arrived on a ship, through Ellis Island, from their small, rural town near Lake Como in Northern Italy.

Is Your PR Strategy Like Nero’s?

One of the worst jobs in history had to have been Nero's Public Relations (PR) Officer. Can you imagine trying to put a spin on an image of the emperor serenely playing his fiddle against the backdrop of raging flames shooting skyward from a burning Rome? Ouch! The bizarre part of this story is that historians tell us Nero actually tried to help his people in the midst of the tragic conflagration.

Have You Made Your New Year’s Resolutions Yet?

Okay, be honest. Are you one of the 317 million adults in the US who do? Now, fess up. Are you one of the 300 million who don't keep it up for at least a year? I'm talking about making New Year's Resolutions.