Carson Booth

Board Member, HFTP

Carson Booth

Carson Booth has over 25 years’ experience in the hospitality industry. Most recently, Mr. Booth was the CEO of Berlin-based SnapShot GmbH. Carson began his career in Las Vegas and has previously served as General Manager, Starwood International Licensing Company SàrL (SILC) and Global Vice President Property Technology, both for Starwood Hotels & Resorts Worldwide Inc. His extensive international experience includes the managing of intellectual property and development operations (SILC), a global team of technology professionals, guest- and brand-technology strategy, information security and privacy, and a diverse set of property and corporate technology operations.  Carson serves on several industry boards and most recently served as chairman of HFTP’s Advisory Council for the inaugural HITEC Amsterdam 2017 conference and will rejoin this role for 2018. He holds a Bachelor’s degree in Computer Science from the University of Nevada at Las Vegas, and is a frequent speaker at industry events.

Insights by Carson Booth (10)

Thoughts and recommendations for CYBER HITEC!

My top 5: 1). Session specific: As these will be online, make the sessions very specific. So not “what will be the future of hotel wireless infrastructure” but “what will WIFI 6 mean for your hotel guests and the three things you need to know”.

HFTP Europe Hangout with Carson Booth, CHTP, Previously CEO / Snapshot GmbH

Make sure you are getting value out of your cloud services in today's environment. The presentation was lead by Carson Booth, CHTP and focused on a hotel or hospitality business's software-as-a-service costs.

Should hoteliers develop in-house or outsource IT applications and solutions?

I am a firm believer that hoteliers should stay focused on their core competencies to prosper in today's complex, hyper-dynamic environment. Unfortunately, technology is not and has never been one of hotelier's core competencies.

What to expect with Google's new positioning in travel?

A great question to pose and one that I will take a slightly different view on. Yes, it is obvious that Google is moving deeper into the travel space, but let's not forget their track record of monetizing consumer-led products and services is not exactly stellar.

What is a data platform and how does it work in hospitality?

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The importance of data is evident, writes SnapShot’s Carson Booth, but it’s essentially worthless unless it is properly stored, intelligently connected, and made accessible.
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