Carson Booth has over 25 years’ experience in the hospitality industry. Most recently, Mr. Booth was the CEO of Berlin-based SnapShot GmbH. Carson began his career in Las Vegas and has previously served as General Manager, Starwood International Licensing Company SàrL (SILC) and Global Vice President Property Technology, both for Starwood Hotels & Resorts Worldwide Inc. His extensive international experience includes the managing of intellectual property and development operations (SILC), a global team of technology professionals, guest- and brand-technology strategy, information security and privacy, and a diverse set of property and corporate technology operations.  Carson serves on several industry boards and most recently served as chairman of HFTP’s Advisory Council for the inaugural HITEC Amsterdam 2017 conference and will rejoin this role for 2018. He holds a Bachelor’s degree in Computer Science from the University of Nevada at Las Vegas, and is a frequent speaker at industry events.