Author

Carson Booth

CEO of Berlin-based SnapShot GmbH

Carson Booth has over 25 years’ experience in the hospitality industry and is CEO of Berlin-based SnapShot GmbH. Carson began his career in Las Vegas and has previously served as General Manager, Starwood International Licensing Company SàrL (SILC) and Global Vice President Property Technology, both for Starwood Hotels & Resorts Worldwide Inc. His extensive international experience includes the managing of intellectual property and development operations (SILC), a global team of technology professionals, guest- and brand-technology strategy, information security and privacy, and a diverse set of property and corporate technology operations. Carson serves on several industry boards and most recently served as chairman of HFTP’s Advisory Council for the inaugural HITEC Amsterdam 2017 conference and will rejoin this role for 2018. He holds a Bachelor’s degree in Computer Science from the University of Nevada at Las Vegas, and is a frequent speaker at industry events.

What to expect with Google's new positioning in travel?

Launched earlier in May, Google Trips puts merges flights, hotels, packages, home-rentals, car rentals, ridesharing, cruises, and experiences search in one single, übermensch ecosystem, combining the Google Trips app, Google Flights, and Google Hotels under one landing page.

Viewpoint14 experts shared their view

What is a data platform and how does it work in hospitality?

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The importance of data is evident, writes SnapShot’s Carson Booth, but it’s essentially worthless unless it is properly stored, intelligently connected, and made accessible.

Big Data and the Need for a Data Strategy

Big data. We've all heard and talked about it. Big data is a major component of every industry and hospitality is not an exception. Knowing how to recognize and utilize big data to your company's advantage unlocks great amounts of power.

Her future will be tougher than my past

We humans have always dealt with new technologies, and for the most part, we have welcomed them because they have made our lives easier, better, longer, healthier, more enjoyable…. But 17 years into 21st century, the sheer pace of technological change is absolutely dizzying – and only likely to accelerate even more, causing disruptions and upheavals in every part of our lives.

Talking Tech with Carson Booth - HITEC Amsterdam Advisory Council Chair

This March 28–30, HFTP is producing its newest endeavor, HITEC Amsterdam, a smaller, boutique version of the ongoing, popular 45-year event. Helping to guide the educational component is long-time HFTP member, Carson Booth, vice president of global technology for Marriott International (Starwood).