Carson Booth

Chief Operating Officer at Fetch (Pos8)

Carson Booth

Extensive international management and technology experience. Most recently joined the POS8 team as COO to launch and scale-up the Fetch product. Previously the Chief Executive Officer of SnapShot, a Shiji Group Brand, having successfully led the conversion and full integration of the data and analytics startup into the Shiji Group portfolio of technology offerings. Prior, the Global Vice President, Property Technology for Starwood Hotels & Resorts (Marriott) and General Manager, Starwood International Licensing Company Sàrl, Luxembourg. Greatly enjoy strategic planning, revenue generation, P&L management, performance optimization, multi-cultural and multi- geographic organization leadership.

Insights by Carson Booth (12)

Hotel Technology During Crises, Does it innovate?

Post-crises, only those hoteliers will succeed who a) understand that we are dealing with exceedingly tech-savvy customers who are even more tech-demanding compared to just a year ago - the pandemic has accelerated digital transformation by as much as 7 years (McKinsey), and b) invest in technology to ensure contactless guest experience and improve operational efficiencies via automation, AI, IoT and robotization to lower labor costs, now consuming as much as 87% of RevPAR (CBRE).

How COVID has accelerated the mobile-first shift in on-premises F&B

One clear result of the coronavirus pandemic is an accelerated shift of consumer behaviour towards mobile-first experiences. This shift began years ago with the release of mobile email and phone technology that came with ubiquitous internet access.

Thoughts and recommendations for CYBER HITEC!

My top 5: 1). Session specific: As these will be online, make the sessions very specific. So not “what will be the future of hotel wireless infrastructure” but “what will WIFI 6 mean for your hotel guests and the three things you need to know”.

HFTP Europe Hangout with Carson Booth, CHTP, Previously CEO / Snapshot GmbH

Make sure you are getting value out of your cloud services in today's environment. The presentation was lead by Carson Booth, CHTP and focused on a hotel or hospitality business's software-as-a-service costs.

Should hoteliers develop in-house or outsource IT applications and solutions?

I am a firm believer that hoteliers should stay focused on their core competencies to prosper in today's complex, hyper-dynamic environment. Unfortunately, technology is not and has never been one of hotelier's core competencies.
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