Author Bio

Dai Williams

SVP - Global Partnerships, SiteMinder

From establishing SiteMinder’s second global office in London, to growing sales internationally and subsequently leading the expansion of the company’s EMEA operation as managing director for the booming region, Dai Williams has been instrumental in nurturing the success of the SiteMinder brand for almost a decade. With a drive to continually challenge the norm in travel technology, today Dai is responsible for a diverse partner network that generates in excess of US$21 billion annually for SiteMinder’s 30,000 hotel customers around the world.

Hotel Marketing Strategy: Why mobile micro-moments and dayparting are the trends to watch in 2017

As 2016 draws to a close, there has been one movement that has arguably surpassed them all during the last 12 months - mobile.There are more than 128 million Google search results for 'mobile hotel bookings', and guests are increasingly shifting to smaller screens.More than ...

Opinion23 Nov 2016

Independent hotels in Europe must adapt to attract new guests in 2016

Independent hotels in Europe must find new ways to attract customers during 2016 in order to survive. That's the stark message contained in a report on the future of the hotel sector. The diagnosisAlthough the gross bookings taken by independents were expected to rise to EUR35.9 ...

Opinion18 Feb 2016Online Travel Agencies (OTA)Digital MarketingUnderstanding Online Distributionwiredhotelier.com

Is your hotel's productivity crisis damaging your bottom line?

That's the verdict of a report by UK skills and workforce development charity People 1st, which says high staff turnover is costing the industry PS272 million a year and causing it to lag well behind comparable industries.According to the data, the industry's Gross Value Add ...

Opinion18 Aug 2015Sales & MarketingUnderstanding Online Distributionwiredhotelier.com