Author
Author

Jeff Catlin

CEO - Lexalytics

Jeff Catlin

Jeff Catlin is currently the co-founder and CEO of Lexalytics, Inc.The company launched the world’s first commercial sentiment analysis engine and currently processes billions of documents a day for the top social listening and customer experience management companies in the world. Re-investing millions of dollars a year into development and operations has kept Lexalytics at the forefront of innovation and ahead of the competition.Prior to the formation of Lexalytics, Jeff was General Manager for the unstructured data group of LightSpeed Software where he was responsible for sales, marketing and development efforts for the Knowledge Appliance and iFocus products.

Jeff graduated from UMass Amherst with a degree in Electrical Engineering in 1987.

More about Jeff Catlin

Insights by Jeff Catlin (4)

Reaching Beyond the Stars: How to Mine the Best Insights from your Hotel Reviews.

Social Media has been fully accepted within the travel and leisure industry. Virtually all of the major hotel chains have active social media engagement programs designed to enhance the image or their brands and sniff out minor issues before they become major ones.

How to Avoid Common Mistakes in Text Analytics of Consumer Reviews

Let's start with a basic primer on text analytics (aka text mining). Depending on whom you ask, the two are different, but in my experience, it really comes down to what industry you are coming from. This is one of the more annoying things about the "natural language processing" industry – the terminology hasn't settled down quite yet.

Text Analytics in Hospitality

As true as the idea is, I find this anthem frustrating: what does "listen better" really mean? It's not bad advice, but it represents a simplified version of the problem and provides an incomplete solution to an incomplete question.

Boost Your Brand Reputation by Listening to Social Content

Your brand reputation translates directly into higher revenue, and nowhere is brand reputation influenced more than online. The Internet is an enormously influential tool for consumers today: 80% of TripAdvisor's 340 million unique monthly users read at least 6-12 reviews before they book a hotel; another survey reported almost 30 percent of consumers saying that positive online reviews are the single most important factor in their booking decision.
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