Author
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Mike Ford

Founder and Managing Director, SiteMinder

Mike Ford NewEven as organisations speak of innovation and efficiency as tired catch phrases, few can boast leadership in speed-to-market quite like Mike Ford. The seasoned IT executive found SiteMinder from his home in 2006 and has since pushed the business to the forefront of hotel guest acquisition technology, generating in excess of 100 million reservations worth over US$35 billion in revenue for 35,000 hotels each year. Today Mike is managing director and executive chairman of the Board at SiteMinder, which ranks among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are.
Insights by Mike Ford (13)

SiteMinder World Hotel Index: Hotel Bookings Globally Grow for Six Months Straight

The deeper into 2021 we set foot, the more we thankfully see hotel booking momentum strengthen, with small peaks and troughs not shaking the overall trajectory that’s been building since January. Reservation volumes globally have now risen to over 65% of 2019 levels, well above the 40% seen at this same time last year, and importantly, we’re able to map growing international acceleration, the fifth and final stage of the hotel booking reset, taking place in each region around the world.

Hotel Booking Momentum Exceeds 60% Globally As Europe Reawakens

A lot now happens in a month in the world of travel and, since my last monthly analysis of the SiteMinder World Hotel Index, booking momentum has rallied by 6% month-on-month, to now sit above 60% of pre-pandemic levels for the first time since March of 2020.

SHIFT + DEL! Do we need a massive reset?

Few industries remain more fragmented than hotel tech, but the solution is to create openness, not a monopoly. The past year hasn't been kind to anyone, but in particular small businesses—be they hotels or hotel tech providers—and that should concern all of us who believe in open competition and a level playing field.

One Year On: Where Will Hotel Bookings Reset First?

Although at times it can feel longer, this week marks the one-year anniversary of when hotel bookings most steeply decelerated around the world, as countries closed borders and commercial travel was suspended.

Hotel Technology During Crises, Does it innovate?

Rather than consider the specific innovation we might see emerge from the ongoing crisis, it's important we allow ourselves to reassess what innovation even means to our industry, because that's exactly what the ongoing crisis has done.
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