Clay Bassford

founder of Bespoke Sound

Clay Bassford

Clay Bassford is the founder of Bespoke Sound. He's also a music producer and DJ, with a background in the Berlin and NYC startup scenes and in hospitality. He lives in Copenhagen and enjoys cycling around the city hunting for records and ramen. Feel free to write him here: [email protected]

Insights by Clay Bassford (3)

Four outside-the-box ways to improve brand awareness in 2019

When it comes to creating brand awareness in 2019, hotels have a problem, says Clay Bassford, of Bespoke Sound. That’s because possibly the largest marketing challenge of the decade is media-oversaturation.

What is an Open API and Why Do Hotels Need Them?

If you're a decision-maker at a hotel, you may not know what an API is or why it matters. But you should. While APIs are important to the work of people like hospitality tech managers and decision makers at any modern-day hotel, they affect the entire organization.

citizenM’s Lennert De Jong on Hotel Tech | Clay Bassford

The way hoteliers engage their data has come a long way in the past ten years. Technology has developed in leaps and bounds and hoteliers are more savvy than ever when it comes to utilizing digital tools.