Alex Shashou

President & co-founder of ALICE


Alex launched ALICE - an operations workflow platform for the hotel industry - with his co-founders in 2013. Since then they have built the software platform into one the fastest growing companies in the hospitality space, with a global customer base of 2,500+ hotels. The company has raised $60M, with Expedia Inc as its biggest backer, and it acquired GoConcierge in 2017.

As President of ALICE, Alex has built the company into one of the best places to work in the industry, with ALICE being recognized for its great culture, winning inclusion on Inc. Magazine's list of Best Workplaces in 2019 and is continually recognized by Hotel Tech Report as one of the Best Places to Work in Hotel Tech.

Born and raised in London, Alex grew up in the hotel industry, received his bachelor's degree from the Wharton School of Business and began his career at Goldman Sachs. He’s become a sought-after hospitality thought leader, speaking on technology and innovation in hospitality at conferences around the world, and was honored with The Hotel Industry's Next Gen Leader Award by HX in 2018.

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