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Nicki Graham

Senior Director, Global Marketing

Nicki GrahamNicki Graham is the Senior Director, Global Marketing. She currently leads on all demand generation efforts for Cendyn within these growing regions, heads up our marketing strategy for all our global partners, leads on all product marketing efforts and is our brand ambassador. When she's not out there promoting Cendyn, you'll find her either with her dog, Yukon, or out running.

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Insights by Nicki Graham (18)

Open or closed, think local

Never before have we seen such a sense of community across the globe. This real sense of coming together and selflessness has been overwhelming. Mainly because, for the first time in living memory, we are all in the same situation.
Opinion10 April

What to do when crisis comes to your city

Make no mistake: the global spread of the novel coronavirus, or COVID-19, is a tragedy and health crisis. Successful containment and prevention requires close collaboration between business, government, and the public.
Opinion10 March

Global CRM Study Preview: What’s Next for the Future of CRM

The importance of a single source of truth as the centerpiece of a profitable customer relationship management strategy is one of the key takeaways from H2C's Global CRM Study. The vendor-agnostic study combined findings from an online survey of 62 executives of both global and regional hotel chains and interviews with 25 hotel executives and 11 technology providers.
Opinion 3 Oct 2019

Aggregating your hotel data with CRM

It wasn't long ago that all the information hotels had on a guest could fit on a single registration card. In the late 1980s, the introduction of the property management system marked the beginning of the digitization of data.
Opinion 5 Sep 2018

Revenue Manager’s guide to CRM

Hotels use CRM to engage guests from the moment they book a room, throughout their stay, and on to every return visit. Every touch point along the way, from personalized marketing emails to confirmation to survey or post-stay offer, tells the guest, "We understand you, we value your business, and we're here to help.
Opinion 9 May 2018
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