Author Bio

Nicki Graham

Senior Marketing & Communications Manager at Cendyn

Nicki Graham is the Senior Marketing and Communications Manager at Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry.

Articles by Nicki Graham (12)

A hotel marketer's guide to CRM

Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data.As the guardian of the hotel's brand, the marketing manager ensures that all guest communications are on brand ...