Nicki Graham
Senior Marketing & Communications Manager at Cendyn
Nicki Graham is the Senior Marketing and Communications Manager at Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry.
Nicki Graham is the Senior Marketing and Communications Manager at Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry.
Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data.As the guardian of the hotel's brand, the marketing manager ensures that all guest communications are on brand ...
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. These countries have an average mobile phone penetration rate of 62 percent, with that number expected to climb to 69 percent in ...
Who is staying in your hotel? Why are they staying at your hotel? What led them to book your hotel over the one down the road?It's a hotel marketer's job to know the answers to all of these questions, and now's the right time to be asking yourself them. As we all prepare and ...
In previous research conducted, we've seen that the Net Promoter Score has a positive correlation to a hotel's TripAdvisor rating. Of course that makes sense, a positive review would hopefully tie in with someone willing to recommend your hotel to a friend or colleague but following ...
The holiday season is upon us and we're all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their marketing campaigns to bring more business in and drive revenue from those already booked in. ...
A recent Guestfolio study highlighted an exceptional relationship between a hotels' Net Promoter Score (NPS) and their TripAdvisor rating. Using multiple methods, the study outlines how these findings came about and why hoteliers should start paying more attention to their NPS.What ...
WhatsApp will now share data with Facebook following significant updates to its privacy policy. This update will in turn allow businesses to access more information about WhatsApp users and eventually send messages directly.WhatsApp has said this move to work closer with Facebook ...
a detailed overview of the trends and learnings of consumer behaviour while booking and researching travel. Within this Playbook, Google looks in detail at micro-moments -- points in time when people turn to their device with an intent to answer an immediate need. These micro-moments ...
'The OTAs know more about your guests than you do.' It's a harsh comment but one that rings true for many. By compiling data and learning guest behaviour over time, OTAs have a competitive advantage over hotels in this field. This type of powerful data aids in marketing, advertising ...
Automated transactional emails can be the cornerstone of a hotels' communication strategy - they share details about the transaction, include all reservation information and hotel details to ensure the guest has everything they need. They can also be automated from a number ...
