Plenty has been said about modern hospitality technology – especially hotel management systems. With the onset of cloud computing, technology adoption skyrocketed as independent hotel owners could now leverage cutting edge tools to compete with the evolved brands.
Long periods of market uncertainty are becoming increasingly common in today's highly fragmented industry and hospitality professionals are always on the lookout for better ways to maintain consistent profitability.
Neither revPAR nor occupancy are ideal indicators of hotel profitability – it’s all about the ARPAR!
There's no denying that room sales is the life-source of most hospitality businesses. But while establishing high occupancy is indeed important, it shouldn't be the sole focus of a modern hotel. When considering profitability, concentrating on maximizing occupancy does not always contribute more to the bottom-line.
Hotel managers are always on the lookout for new ways to improve the guest experience, so it's not surprising that green initiatives never rank too highly on a property's list of priorities. But there's more to it than a lack of interest – improving a hotel's carbon footprint has never been a simple feat.
With internet bookings escalating every year, it's safe to say that the web booking engine is probably the most critical component of a hotel's website. Skimping on a responsive booking engine is unthinkable today – and yet the number of properties that still depend entirely on OTAs is truly surprising! 2016 seems to be different though.