John Burns

Hospitality Technology Consultant

John Burns

Identified by Lodging Magazine as one of the ten hospitality experts changing the travel industry, John Burns established Hospitality Technology Consulting (HTC) to assist hotels and other travel companies deal successfully with the increasingly complex world of electronic travel distribution. After stints with Hyatt International Hotels and Ramada, Inc., he joined THISCO (later Pegasus Solutions) as its Vice President-Product Development. Moving to technology-innovator, INTRICO he developed that company’s customer service organization. Mr. Burns founded HTC in 1992, heading this international consulting service specializing in assisting hotel chains and independent hotels in optimizing their central reservations, electronic distribution and revenue management programs.

Insights by John Burns (4)

Thoughts and recommendations for CYBER HITEC!

My top 5: 1). Session specific: As these will be online, make the sessions very specific. So not “what will be the future of hotel wireless infrastructure” but “what will WIFI 6 mean for your hotel guests and the three things you need to know”.

Should hoteliers develop in-house or outsource IT applications and solutions?

I am a firm believer that hoteliers should stay focused on their core competencies to prosper in today's complex, hyper-dynamic environment. Unfortunately, technology is not and has never been one of hotelier's core competencies.

Is Hotel Technology Lagging Behind other industries?

The hospitality industry is definitely lagging behind other industries when it comes to technology. The check-in and check-out process for example has not fundamentally changed since, well .

The content conundrum: Finding a way to describe your hotel successfully

Content is more important than ever. As John Burns, President of Hospitality Technology Consulting, writes, if we choose to use content proficiently, it can cement our competitive advantage, not only against other hotels in our competitive set, but also against the OTAs that are everywhere on the Web.