Author
Author Bio

Elisa Chan

Assistant Professor of Marketing at Ecole Hoteliere de Lausanne (EHL)

Prior to joining EHL, Elisa was Project Officer at the Center for Hospitality and Real Estate Research at the Chinese University of Hong Kong where she oversaw research projects with various companies in the hospitality industry. She was also involved in the Center’s executive training programs for various international hotel brands in collaboration with Universities in China and the United States. While she was pursuing her Ph.D. at Cornell University, Elisa was involved in a number of projects with industry partners on a variety of topics including employee wellness, hospitality data management and data mining, and mobile applications adoption in hotels.

Articles by Elisa Chan (3)

Winning strategies to bring in new customers

For many hotels, managing distribution channels is currently more of an administrative task than a strategic necessity. Most hotels add distribution channels opportunistically, as and when they come along. Once a distribution channel is up and running - whether it be via an ...