Author
Author Bio

Laura Patterson

President at VisionEdge Marketing

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of marketing. Inventive and engaging, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20-year career began in sales and now spans customer relationship management and marketing, her recommendations are always cross-functional friendly. An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, operations, and data and analytics. A strategic marketer, data and metrics master, she has helped hundreds companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.

Articles by Laura Patterson (22)

How to Better Utilize Data and Analytics

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that "76% of marketers are lacking the confidence to measure the success of their content programs." Despite this ...