Creating authentic and captivating experiences is crucial for the competitiveness of hospitality businesses because it can increase value for consumers (; ). Experiences are, by definition, co-created in hospitality, meaning they result from "the joint creation of value by the company and the customer" (), regardless whether in high-touch or high-tech contexts ().
We've all heard about the 'happiness course' offered at Yale University in 2018. The course was called 'Psychology and the Good Life', and with 1,182 undergraduates enrolled, it stands as the most popular course in Yale's 316-year history.
Crises can derive from humans or natural events. They may or may not be controlled or controllable…But your message can be!
"Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow" - William Pollard
The purpose of Scholarship of Teaching and Learning (SoTL) events is to understand, improve, and share teaching and learning practices across disciplines and schools to prepare a new generation of lifelong learners.