Laura Zizka

Assistant Professor at Ecole hôteliere de Lausanne (EHL)

Laura  ZizkaWith more than 20 years of international teaching experience (Czech Republic, USA, and Switzerland), Laura Zizka, PhD, has been a faculty member at EHL since 2002. As an Assistant Professor, she teaches Business Communication and Academic Writing to undergraduate and graduate students as well as coaching Student Business Projects and undergraduate theses. In 2017, Dr. Zizka prepared her first digital course on Academic Integrity and is currently preparing a digital course on Academic Writing and a traditional course on strategic/crisis communication, for the online MBA cohort. Since completing her PhD in Management in 2014, Dr. Zizka has been presenting at conferences and publishing papers on various communications topics both in higher education and the workplace. One of her main areas of interest lies in the link between CSR/sustainability reporting and communication and its link to corporate reputation. She is also interested in the gaps between higher education and the workplace.

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Companies Like Google Or Amazon Ran A Hospitality Business?

Creating authentic and captivating experiences is crucial for the competitiveness of hospitality businesses because it can increase value for consumers ([1]; [6]). Experiences are, by definition, co-created in hospitality, meaning they result from "the joint creation of value by the company and the customer" ([7]), regardless whether in high-touch or high-tech contexts ([3]).

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