Tim Sullivan

President, Cendyn

Tim SullivanA creative and visionary leader with a 25-year career as an entrepreneur and operator, spanning startup, private and public companies. Sullivan has held leadership positions in sales & marketing, product management, and professional services. As President of Cendyn, Sullivan leads the company in delivering The Hospitality Cloud to tens of thousands of hotels and resorts around the globe. The Hospitality Cloud is an integrated sales, marketing, and revenue optimization platform designed for the hospitality industry, and offers an enterprise suite of applications for driving performance, loyalty, and profitable revenue growth across both the group and leisure traveler segments. During his 10 years with the company, Sullivan has played a key role in transforming Cendyn into a SaaS business that is revolutionizing hotel technology. Prior to joining Cendyn, Sullivan founded Godengo, a SaaS business providing an online advertising network and content distribution platform for luxury lifestyle magazine publishers. As CEO of Godengo, he set the strategic vision and led the company from seed funding to profitability. Godengo later merged with Texterity and now operates as GTxcel. Prior to starting Godengo, Sullivan worked for the Japanese telecom giant, NTT Communications. During his 8 years with NTT, he held leadership positions in Development, Product Management, and Corporate Marketing, where he was responsible for global digital advertising and e-commerce strategy across the US, EMEA, and APAC. In 2017, Sullivan was selected as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization by the Hospitality Sales and Marketing Association (HSMAI) and he sits on the Marketing Executive Advisory Board of Florida Atlantic University’s College of Business. He studied design at Louisiana State University.

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Creating the Right Connection for Conversion and Engagement on Social Media

As hoteliers' key audiences spend less time on the Web and more time on their smartphones' social apps, it is crucial for hotels to have a digital engagement strategy that creates meaningful interactions on social channels.